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Due for follow-up (5+ days, no reply)
Log new outreach
Marketing intelligence
Best send time: Tue–Thu, 8–10am. Agents check email before showings.
Follow-up rule: One bump after 5 days, one final after 10. After that, mark dead and move on.
Your edge: Maryland-specific law (Md. Code § 20-705) — marital status, source of income, military status. No competitor covers this.
Prospect — Maryland fair housing violations on Zillow
Each button opens a Google search for active Maryland listings on Zillow containing that phrase. Start with source of income — those are the strongest leads. "Run all" opens every search in the category at once.
Paste a listing URL — agent does the rest
Paste any Redfin or Zillow listing URL. The agent pulls the agent name, brokerage, flags the violations, searches for their email, and pre-fills your draft.
Target Maryland agents on Meta. Lead with the $20k fine angle. Headline: "A $20,000 fine. A license suspension. All from one listing." $15/day, pause after 5 days and check CTR.
Paid · $15/day
LinkedIn post — phrases agents don't know are risky
Free · do today
Educational list post: 5 phrases ("quiet neighborhood," "great schools," "walking distance") that flag FHA concerns. High share potential. Ends with soft Listing Guard mention.
Organic · LinkedIn
Google search ads — high intent keywords
Medium priority
Target "fair housing listing checker," "FHA real estate compliance," "MREC listing rules Maryland." These searchers are already looking — conversion will be high. $10/day.
Paid · $10/day
Maryland REALTORS® association pitch
High value
One newsletter mention reaches thousands of agents at once. Offer Listing Guard as a recommended compliance resource. CE course tie-in possible.
Free · Partnership
Your writing voice
The agent reads this before every generation. The more specific, the better every email sounds like you.